Walmart Services
Campaign 2025

Below, you’ll find Walmart’s visual identity design by JKR, along with our initial implementation of the branding in our work that we created at Publicis Groupe. I played a key role in designing the layouts and overseeing the work for Express Delivery, Subscriptions, and Vision, which are showcased in this section.

 
 

Welcome to your Walmart
brand identity 2024

Below is a case study illustrating the transformative evolution of the Walmart brand perception. "Welcome To Your Walmart" is a huge shift in the brand because it empowers customers to curate their shopping experience, encourages customers to head online instead of just in-store, and define the role of Walmart in their lives. Recognizing the diversity of our customers, our approach was to celebrate our customers individuality. Personally invested in this vision, I helped craft the visual identity, designed layouts, refined UI elements, and contributed to the dynamic motion of the supers showcased. Additionally, we formulated brand guidelines, ensuring uniformity across all Welcome To Your Walmart projects executed by our team.

 
 

Walmart Black Friday
Visual Identity 2023

Below you will see a visual identity project that I worked on with Publicis and Walmart for the 2023 holiday season. We were tasked with creating a visual identity for other designers to follow for the Black Friday and since the deals were dropped on Wednesday, this inspired the creative teams to bring back Mean Girls. I helped create all the design elements in the Mean Girls OLV and worked closely with the creative team on that project. Here is a design toolkit was specifically crafted for the 2023 Black Friday season, I helped create the guidelines, the layouts below, some animation work and I helped oversee the projects that went to production.

 
 

Walmart Black Friday
Visual Identity 2022

Below you will see a visual identity project that I worked on with Publicis and Walmart. We were tasked with creating a visual identity for other designers to follow for the Black Friday and the Holiday season. We worked with a CGI house on this project, I helped create the layouts below and the animations for the toolkit. This toolkit was specifically designed for the Holiday season and below you will see a few pages of the Guidelines.

 
 

Walmart Holiday
Visual Identity 2021

Below you will see a visual identity project that I worked on with Publicis and Walmart. We were tasked with creating a visual identity for other designers to follow for the the Holiday season. We worked with a CGI house on this project and I helped create the layouts below. This toolkit was specifically designed for the Holiday season and below you will see a few pages of the Overview.

 
 

Walmart Halloween
& Fall Visual Identity

Below you will see a visual identity project that I worked on with Publicis and Walmart. We were tasked with creating a visual identity for other designers to follow for the fall season so we created a new color palette, a fun new typeface and a series of shapes for each season. We decided to approach this with simple organic shapes that feel like paper cutouts so they could be recreated easily by others and used across all media. These elements were seen on Walmarts social platforms, website and in-store.